10+ years in product management, design and e-commerce technology at
Case studies
PUMA · Digital Strategy
Built an experimentation framework across international markets to move from opinion-driven decisions to measurable outcomes.
PUMA · Growth Strategy
Transformed ambition into a program with governance, controlled experimentation and proven ROI.
PUMA APP · Product leadership
Led the design of a mobile shopping app: from the concept and business case through market launch and optimization.
More Work at PUMA
Implemented and refined the feature design of the shopping app to improve its performance.
→ Product designLed the design of a tiered loyalty experience aimed at increasing repeat purchases.
→ Digital ExperienceImproved critical e-commerce touchpoints across the end-to-end customer journey.
→Mytheresa · UX Design
Brought customer-focused optimization strategy to a curated luxury online shop.
SIXT · Product · Experimentation
Used controlled experiments and customer insights to remove friction in the car rental funnel and unlock measurable commercial value.
